Case study · Charter bus company

Causeway Coach case study: 88 screened leads from the new site

Causeway Coach is a Florida charter bus operator in Oakland Park. FoundRank built its new website and wired every quote form, call and chat into one CRM. Between 10 September and 24 October 2026 the site produced 88 leads that a person screened as real, with tests and junk removed.

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Causeway Coach homepage with a white charter bus and a trip quote form.

A real FoundRank build: Causeway Coach

5.0 7 Google reviews Read them
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Month to monthno long contract
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Real results

The numbers, with their windows

Pulled from Causeway Coach’s own dashboards and CRM. Each figure names its source and its comparison window.

88

screened leads from the website (quote forms, calls and chats)

FoundOS CRM, screened leads, 10 Sep 2026 to 24 Oct 2026

62

quote form leads

FoundOS CRM, screened leads, 10 Sep 2026 to 24 Oct 2026

23

phone call leads

FoundOS CRM, screened leads, 10 Sep 2026 to 24 Oct 2026

3

chat leads

FoundOS CRM, screened leads, 10 Sep 2026 to 24 Oct 2026

16 → 57

Google clicks, first 28 days after launch vs the latest 28 days (+256%)

Google Search Console, first 28 days (25 Aug 2026 to 21 Sep 2026) vs latest 28 days (23 Sep 2026 to 20 Oct 2026)

52.3 → 29.5

Average Google position

Google Search Console, first 28 days (25 Aug 2026 to 21 Sep 2026) vs latest 28 days (23 Sep 2026 to 20 Oct 2026)

25 → 42

Searches ranking in Google's top 10 (60 since launch)

Google Search Console, first 28 days (25 Aug 2026 to 21 Sep 2026) vs latest 28 days (23 Sep 2026 to 20 Oct 2026)

The starting point

Where they started

National booking networks filled the search results for trip searches. The operator had no measurable search presence and no Google Business Profile when we started.

The work

What we did

  • ✓Built a large Astro site on Cloudflare Pages with service by city pages, city hubs, and route, port, event and fleet pages
  • ✓Gave every city page a real local fact, so no page is a swapped city name
  • ✓Added structured data to every page and checked it before each release
  • ✓Verified Google Search Console, submitted the sitemap and set up IndexNow for Bing
  • ✓Connected the quote form, chat and call tracking to the FoundOS CRM so every lead is counted and screened
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