Case study · Church
The Potter's House Stafford case study: 15.4 → 9.9 average Google position
The Potter’s House Stafford is a church in Stafford, Virginia. FoundRank rebuilt its website with pages for visiting, kids, events and sermons, connected Planning Center and set up tracking. Its average Google position moved from 15.4 to 9.9, comparing 23 July to 20 October 2026 with the 90 days before.
A real FoundRank build: The Potter's House Stafford
Real results
The numbers, with their windows
Pulled from The Potter's House Stafford’s own dashboards and CRM. Each figure names its source and its comparison window.
Average Google position, now inside page one
Google Search Console, 23 Jul 2026 to 20 Oct 2026 vs 24 Apr 2026 to 22 Jul 2026
Searches where the church ranks in Google's top 10 (+82%)
Google Search Console, 23 Jul 2026 to 20 Oct 2026 vs 24 Apr 2026 to 22 Jul 2026
Searches in Google's top 3
Google Search Console, 23 Jul 2026 to 20 Oct 2026 vs 24 Apr 2026 to 22 Jul 2026
Google impressions, 2,411 → 3,268 (clicks 252 → 294, +17%)
Google Search Console, 23 Jul 2026 to 20 Oct 2026 vs 24 Apr 2026 to 22 Jul 2026
Get directions taps (tracked GA4 event get_directions); phone_call 1 → 7
Google Analytics 4, 23 Jul 2026 to 20 Oct 2026 vs 24 Apr 2026 to 22 Jul 2026
Before and after
The old site, and the one we built
★★★★★
“FoundRank built our church website and has helped more people in Stafford find The Potter's House online. We now show up in Google's top 10 for 135 searches, up from 74. Jerry has a heart for the church and truly understands ministry. We're grateful.”
The work
What we did
- ✓Rebuilt the church website with pages for visiting, kids, events, sermons and Sunday School class recordings
- ✓Connected Planning Center events and registrations
- ✓Set up tracking for directions, calls, forms and giving clicks
- ✓Published an llms.txt file so AI tools can read the church’s details
See where you stand. Free.
Jerry checks how you show up on Google, the map and AI answers today, and sends you a plain English score with what he would fix first, a video of him walking through it and your website, and a PDF to keep.
- 1Send five detailsTakes about a minute
- 2Jerry reviews itSpecific to your business, not a template
- 3Your score lands in your inboxWithin 24 hours, with a video walkthrough and a PDF
Jerry reviews your business and emails your score to the address you gave within 24 hours, with a video walkthrough and a PDF of what he would fix first.
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